STUPD SMRT is a family business run by Hugo 12, Rhys 14, and Fionn 16 with a little help from their mom and dad. 

STUPD SMRT is a phrase often used by 1 of the brothers to highlight the other brother's mishaps & successes.

The brothers envision an inclusive collection that crosses boundaries, a line of apparel that speaks to both, the dignified tastes of royalty and the unfiltered individuality of the rabble.

STUPD SMRT... Created to Inspire!